Privacy Policy and Cookie Usage

1. Introduction

At LyraGuides, Barbara Bernot s.p., we take personal data protection very seriously. We respect your privacy and are committed to secure, lawful, and transparent processing of the personal data you share with us. The purpose of this policy is to clearly and transparently inform you about which data we collect, why we collect it, how we protect it, and what your rights are.

2. Data Controller

LyraGuides, audio guides for children
Barbara Bernot s.p.
Bevkova ulica 7, 1241 Kamnik
Email: hello@lyraguides.com
VAT payer: NO

3. Which Personal Data We Collect

We collect the following types of data:

• Contact details: first name, last name, email address, address, city, country
• Access data: username, password, purchased guides
• Payment data (processed by secure external providers Stripe or PayPal): purchase details, payment method and date
• Usage data: clicks, viewed pages, time on page, email interactions
• Technical data: IP address, device type, browser, cookies
• Advertising data: anonymized information about interests, purchases, etc.

4. Purposes of Processing

We use your personal data for the following purposes:

• Access to purchased digital content
• Sending purchase notifications and technical support
• Analysis and improvement of the website experience
• Compliance with legal obligations (e.g., accounting)
• Sending newsletters (with consent)
• Personalizing content and marketing (based on legitimate interest or consent)

5. Legal Bases for Processing

We process personal data on the following legal grounds:

• Contract: to complete your order (access to the audio guide, payment, etc.)
• Law: compliance with tax, accounting, or other legal obligations
• Legitimate interest: improving services, analyzing website use, informing about updates
• Consent: for sending promotional messages and information about new guides

6. Data Retention

We store data for as long as necessary to fulfill the purposes listed above:

• Purchase data: 10 years (legally required)
• Promotional messages: until consent is revoked or up to 5 years
• Technical and statistical data: up to 2 years or in accordance with legislation

After the retention period expires, data is securely deleted or anonymized.

7. Your Rights

In accordance with GDPR, you have the right to:

• Access your personal data
• Rectification of inaccurate data
• Erasure (the “right to be forgotten”)
• Data portability to another provider
• Restriction or objection to processing
• Withdrawal of consent (for notifications or profiling)

To exercise your rights, write to hello@lyraguides.com. We will reply to your request within 30 days.

If you believe we are not handling your data appropriately, you have the right to file a complaint with the Information Commissioner of Slovenia, Dunajska 22, 1000 Ljubljana.

8. Processors and Data Transfers

We do not share your data with third parties unless:

• you have given prior consent,
• it is required by competent authorities,
• it involves trusted processors (e.g., Stripe, MailerLite) acting on our behalf and in accordance with GDPR.

We do not transfer data to third countries outside the EU unless all conditions for lawful transfer are fulfilled.

9. Data Security

We use appropriate technical and organizational measures (encryption, secure connections, access protection) to safeguard your data from unauthorized access, loss, destruction, or misuse.

What Are Cookies?

Cookies are small files stored on your computer when you visit a website. They enable a better user experience and website performance analytics.

Which Cookies Do We Use?

• Essential cookies: for basic website functionality (purchases, logins)
• Analytical cookies: for monitoring visits and site usage (e.g., Google Analytics – anonymized)
• Marketing cookies: for personalized content and ads (only with your consent)

Managing Cookies

Upon your first visit, we ask for your consent. You can change your settings at any time in the website footer or in your browser settings.

Final Provisions

This policy is an integral part of the Terms of Service available on our website. We reserve the right to make changes – you will be informed in advance about any significant updates.